What is an SEO firm? This is a common question that is posed when a company is faced with looking for someone to help them with SEO for their website. An SEO firm can be summed up pretty simply if you understand the nature of the business. An SEO firm helps companies get more business from using search engines. A lot of people often have follow up questions after this of course, such as “Well how do you do that?” Which leads to describing SEO which triggers questions about SEO in general.
In order to understand what an SEO firm does, you have to understand SEO. SEO, which is search engine optimization, is made up of three components. The first component is to create buzzworthy content, second is building good links, and the third is analyzing the data and planning further SEO accordingly.
If someone is just interested in learning about SEO firms and SEO for nothing other than morbid curiosity, then this is enough information to satisfy them. However, if someone if seriously searching for SEO services they will want to know more. They want to understand fully what the company they are paying for will do for them. The explanation can be lengthy, so hopefully this can help put your questions at ease and you will feel ready to hire a firm of your own.
Research and Analysis
Every client will be different and have different needs, so there is never a one-size-fits-all plan. Before a plan can be made for your company, the SEO firm needs to determine your key needs, strengths and weaknesses. They know where they want to end, but the roadmap to get there is a different route for everyone, with the final destination being increased visibility and business to your website.
SEO would be nothing with keywords. Keywords are the lifeblood of the SEO world, and the firm you choose will need to figure out which keywords will be the most beneficial to you and have high visibility in your particular market.
Studying analytics from the most popular search engine in the world can provide insight into which trends have legs in the online world and what will be the best way to serve your company.
Over the past few years Google has cracked down on the creation of hundreds of links that lead to spammy content just to get higher visibility for websites. Now, each link must lead to relevant, high quality content that will educate the user in some way.
SEO firms won’t just stop at helping your company with traffic to your website through SEO, but they will analyze your website to make sure that whoever visits will have the best experience possible so they continue to return. Websites that run slowly, don’t have proper tags, operate using Flash, or that aren’t compatible with all devices will be visited less frequently. A good SEO firm will make sure the user’s experience from start to finish is a pleasant one and that Google categorizes your website as healthy, which also boosts your visibility.
A redesign of your website might be in order, which also includes the code and links that live in your website. Your site should be easy to navigate, have plenty of information, a clear form of contact, and be responsive on all devices. The site will be made to be SEO friendly.
SEO tends to be something that is a continuous project. Unlike other aspects that can be set and done, most parts of SEO need to be updated regularly. Constantly building new links with updated information is a key aspect in making sure your website remains visible and keeps users returning.